For Gym Owners
The Gym Playbook
How to make your gym family-friendly — and turn it into your biggest competitive advantage. 13 chapters. Everything you need to know.
Table of Contents
13 Chapters
The Problem No One Talks About
Why gyms are losing members they don't even know they're losing
The Opportunity
Turning your gym into the family destination in your market
What "Family-Friendly" Actually Means
Beyond the playroom: creating a culture, not just a space
The Setup: Space, Equipment, Budget
A practical guide to building your family zone
The ROI Calculator
Proving the business case with real numbers
Implementation Roadmap
From decision to launch in 30 days
Programming Ideas
Activities and events that bring families together
Marketing Your Family-Friendly Gym
How to attract and convert parent members
Safety & Standards
Protecting kids, parents, and your business
The BabyGains Product Range
Equipment designed for kids who want to be like you
Wholesale & Partnership
Working with BabyGains as a gym partner
FAQ
Answers to the questions we hear most
Next Steps
Your action plan starts now
Ready to see the numbers?
Use our ROI calculator to see the impact for your specific gym.