Free
$0
Try a routine, see how it works.
- A starter routine for each age band
- Illustrated movements your kid can follow
- Parent dashboard with streaks and milestones
Active screen time
A 5-MINUTE KIDS WORKOUT A DAY.
WE GET YOU TO IT, AND THROUGH IT.
Parent-led, follow-along routines for kids 0 to 8. The phone starts the session, then goes in your pocket. You lead, your kid follows, every step.
Free tier available. Family plan covers every kid in the house.
Inside the app
See it in action.
What the app does
Built around
your family.
Adapts
A plan that adjusts to your child. Tracks what they enjoyed, what they skipped, and what comes next at their age.
Family
A plan for every kid in the family. Each child gets their own track. One subscription, every kid covered.
Track
Watch them get stronger, week over week. Age-appropriate milestones celebrated as they hit them. Reassurance built in.
Nudges
Parents get the right words at the right moment. Optional weekly nudges with what to say to make movement fun.
A taste of the library
Real routines.
One tap away.
Hundreds more inside the app, sorted by age, time, and equipment. These four are some of our favorite mornings.
Why parents trust it
Why parents trust
BabyGains Play.
Built by athlete parents & kids’ coaches
Made by parents who train, shaped with input from kids’ coaches and PE teachers. Every routine is something we’d put our own kids through.
Made for how kids 4–10 really move
Short, follow-along bursts matched to real attention spans and growing bodies. No equipment needed — just a bit of space to move.
Active screen time, not screen time
The phone starts the session, then goes back in your pocket. Your kid moves; the screen doesn’t babysit.
For every moment
Built for real life.
What parents are saying
Loved by families.
S
Sarah M.
@sarahlifts
My 3-year-old does "barbell snatches" now. The form is terrible. The enthusiasm is perfect. BabyGains gets it.
“
C
Coach Dave
@coachdave_fitness
Set up the kids corner at our box with BabyGains gear. Parent retention is up 35%. Best investment we made this year.
“
E
Emma & Leo
@emmafitmom
The Play app changed everything. I used to feel guilty about screen time. Now I just open the app and Leo has a 20-minute movement session ready.
“
M
Marcus J.
@marcusj_hyrox
Finally a brand that doesn't treat kids fitness like a joke. Real equipment, real programs, real results. My daughter trains alongside me every weekend.
“
S
Sarah M.
@sarahlifts
My 3-year-old does "barbell snatches" now. The form is terrible. The enthusiasm is perfect. BabyGains gets it.
“
C
Coach Dave
@coachdave_fitness
Set up the kids corner at our box with BabyGains gear. Parent retention is up 35%. Best investment we made this year.
“
E
Emma & Leo
@emmafitmom
The Play app changed everything. I used to feel guilty about screen time. Now I just open the app and Leo has a 20-minute movement session ready.
“
M
Marcus J.
@marcusj_hyrox
Finally a brand that doesn't treat kids fitness like a joke. Real equipment, real programs, real results. My daughter trains alongside me every weekend.
“
T
The Peterson Family
@peterson_hyrox
We bought these for our Hyrox watch party. The kids had their own competition in the corner. Absolute hit.
“
A
Ana Rodriguez
@anarod_fit
The BabyGains Play app suggested a "Jungle Explorer" session for my 4-year-old. She was so into it she asked to do it again the next day. Never happened with any toy.
“
M
Mike Chen
@chenfitness
We run a garage gym. The kids zone with BabyGains gear means we actually get our workouts in. Game changer for parents who train at home.
“
T
Tessa & Finn
@tessa_crossfit
Finn carries his wooden kettlebell everywhere. To the park, grandma's house, even to bed. He calls it his "strong tool." Worth every penny.
“
T
The Peterson Family
@peterson_hyrox
We bought these for our Hyrox watch party. The kids had their own competition in the corner. Absolute hit.
“
A
Ana Rodriguez
@anarod_fit
The BabyGains Play app suggested a "Jungle Explorer" session for my 4-year-old. She was so into it she asked to do it again the next day. Never happened with any toy.
“
M
Mike Chen
@chenfitness
We run a garage gym. The kids zone with BabyGains gear means we actually get our workouts in. Game changer for parents who train at home.
“
T
Tessa & Finn
@tessa_crossfit
Finn carries his wooden kettlebell everywhere. To the park, grandma's house, even to bed. He calls it his "strong tool." Worth every penny.
“
Pricing
Start free.
Grow into Family.
Start any paid plan with a 7-day free trial. One subscription, every kid covered. Cancel anytime.
Basic
$6.99 / mo
or $66.99 / yr
7-day free trial
The full library for one kid.
- 400+ routines across all four age bands
- Full development journey ages 0 to 8
- All movement drills and flash cards
- Cloud sync across devices
Most families
Family
$12.99 / mo
or $124.99 / yr
7-day free trial
Adaptive weekly plan. Every kid covered.
- A weekly plan that adapts to each child
- Every kid in the family covered on one plan
- Milestone celebrations as they hit them
- Weekly parent nudges with what to say
- Everything in Basic
Prices in USD. Founding 500 members keep their lifetime access. About Founding 500.
Stay in the loop
Get the launch alert.
We'll email you the moment Play hits the App Store and Google Play. Start free, then pick the plan that fits your family.
No spam. One email at launch. That's it.
The road to launch
Building this together.
Here's where we are.
- Building
Now (May)
Racking up the Founding 500
Building final parts of the app. Sign-ups open.
- ✓Done
Late May
Final expert panel approval
Kid physios + kids coach review every routine before we ship.
- ✓Done
1 June
Founding 500 pre-launch access
Your app drops. You're in before the public.
- ✓Done
June 1–14
Feedback round + UGC
Two weeks of real use. We listen, fix, polish. You film.
- Up Next
Mid–end July
Public launch
App Store + Google Play go live. Free, Basic ($6.99/mo), and Family ($12.99/mo) open to everyone. Founding 500 members keep lifetime access.