Morning Routine
Ninja Sneak
5 min · Stealth & balance
Founding 500 — €49 Lifetime
MOVEMENT.
FOR KIDS.
EVERY DAY.
BabyGains Play turns 10 minutes a day into the strongest habit your kid will ever build. Routines, workouts, and play — without the guilt or the screen time.
Building this together. No charge until launch — first 500 lock in.
What the app does
Three things.
Done well.
Train
Hundreds of illustrated kids workouts, age-tuned, parent-led, 5–30 min.
Routine
Morning, midday, bedtime — pre-built rhythms that match your day.
Track
Log gains, hit streaks, watch your kid level up. Memories, not metrics.
A taste of the library
Real routines.
One tap away.
Hundreds more inside the app — sorted by age, time, and equipment. These four are some of our favorite mornings.
Morning Routine
Ball Toss & Catch
5 min · Coordination
Morning Routine
Monster Chase
5 min · Cardio + giggles
Morning Routine
Spider Walk
5 min · Strength + crawl
For every moment
Built for real life.
What parents are saying
Loved by families.
S
Sarah M.
@sarahlifts
My 3-year-old does "barbell snatches" now. The form is terrible. The enthusiasm is perfect. BabyGains gets it.
“
C
Coach Dave
@coachdave_fitness
Set up the kids corner at our box with BabyGains gear. Parent retention is up 35%. Best investment we made this year.
“
E
Emma & Leo
@emmafitmom
The Play app changed everything. I used to feel guilty about screen time. Now I just open the app and Leo has a 20-minute movement session ready.
“
M
Marcus J.
@marcusj_hyrox
Finally a brand that doesn't treat kids fitness like a joke. Real equipment, real programs, real results. My daughter trains alongside me every weekend.
“
S
Sarah M.
@sarahlifts
My 3-year-old does "barbell snatches" now. The form is terrible. The enthusiasm is perfect. BabyGains gets it.
“
C
Coach Dave
@coachdave_fitness
Set up the kids corner at our box with BabyGains gear. Parent retention is up 35%. Best investment we made this year.
“
E
Emma & Leo
@emmafitmom
The Play app changed everything. I used to feel guilty about screen time. Now I just open the app and Leo has a 20-minute movement session ready.
“
M
Marcus J.
@marcusj_hyrox
Finally a brand that doesn't treat kids fitness like a joke. Real equipment, real programs, real results. My daughter trains alongside me every weekend.
“
T
The Peterson Family
@peterson_hyrox
We bought these for our Hyrox watch party. The kids had their own competition in the corner. Absolute hit.
“
A
Ana Rodriguez
@anarod_fit
The BabyGains Play app suggested a "Jungle Explorer" session for my 4-year-old. She was so into it she asked to do it again the next day. Never happened with any toy.
“
M
Mike Chen
@chenfitness
We run a garage gym. The kids zone with BabyGains gear means we actually get our workouts in. Game changer for parents who train at home.
“
T
Tessa & Finn
@tessa_crossfit
Finn carries his wooden kettlebell everywhere. To the park, grandma's house, even to bed. He calls it his "strong tool." Worth every penny.
“
T
The Peterson Family
@peterson_hyrox
We bought these for our Hyrox watch party. The kids had their own competition in the corner. Absolute hit.
“
A
Ana Rodriguez
@anarod_fit
The BabyGains Play app suggested a "Jungle Explorer" session for my 4-year-old. She was so into it she asked to do it again the next day. Never happened with any toy.
“
M
Mike Chen
@chenfitness
We run a garage gym. The kids zone with BabyGains gear means we actually get our workouts in. Game changer for parents who train at home.
“
T
Tessa & Finn
@tessa_crossfit
Finn carries his wooden kettlebell everywhere. To the park, grandma's house, even to bed. He calls it his "strong tool." Worth every penny.
“
The deal
One payment.
Forever.
Founding 500
€49
Lifetime
One payment. Forever. Everything Premium unlocks for your kid, locked in for good.
Core
- 400+ workouts across all age groups
- Full development journey 0–8 years
- All flash cards & movement drills
- Unlimited badges & achievements
- Cloud sync across devices
Premium
- Tribe community — connect with parents
- AI Gains Coach — personalized for your kid
- BabyGains Gear workouts
- Multi-kid family support
- Priority new content & features
Founding only
- Lifetime — one payment, forever
- Locked at €49 (regular lifetime is €179,99)
- Direct line to the founders for feedback
Lock in €49 →
500 spots only
Regular pricing
€11,99 / month
€109,99 / year
€179,99 lifetime
Same Premium app, regular pricing — picks up where the Founding 500 ends.
Core
- 400+ workouts across all age groups
- Full development journey 0–8 years
- All flash cards & movement drills
- Unlimited badges & achievements
- Cloud sync across devices
Premium
- Tribe community — connect with parents
- AI Gains Coach — personalized for your kid
- BabyGains Gear workouts
- Multi-kid family support
- Priority new content & features
Notify me at launch →
Available at launch
12 × €11,99 = €143,88 a year. Founding 500 pays itself back in 4 months. Forever after that, free.
First 500 sign-ups only. Locked in at launch.
Stay in the loop
Get the launch alert.
We'll email you the moment Play hits the App Store and Google Play. First 500 still get Premium Lifetime for €49 — lock yours in above.
No spam. One email at launch. That's it.
The road to launch
Building this together.
Here's where we are.
- Building
Now (May)
Racking up the Founding 500
Building final parts of the app. Sign-ups open.
- Up Next
Late May
Final expert panel approval
Kid physios + kids coach review every routine before we ship.
- Planned
1 June
Founding 500 pre-launch access
Your app drops. You're in before the public.
- Planned
June 1–14
Feedback round + UGC
Two weeks of real use. We listen, fix, polish. You film.
- Planned
Mid June
Public launch
App Store + Google Play go live. €179,99 lifetime / €11,99 mo kicks in. Founding 500 stays at €49 forever.