BABYGAINS
PLAY™
The ultimate app for strong parents who raise strong kids.
Movement programs, play ideas, AI coaching, and progress tracking — all in one place. We're building it with you.
The Day One Deal
BabyGains Play is free right nowbecause we're building it together with our first users. You're not just early — you're shaping the product. Your free seat is locked in forever. Future generations pay. Day Ones don't.
Loved by families.
Sarah M.
@sarahlifts
My 3-year-old does "barbell snatches" now. The form is terrible. The enthusiasm is perfect. BabyGains gets it.
Coach Dave
@coachdave_fitness
Set up the kids corner at our box with BabyGains gear. Parent retention is up 35%. Best investment we made this year.
Emma & Leo
@emmafitmom
The Play app changed everything. I used to feel guilty about screen time. Now I just open the app and Leo has a 20-minute movement session ready.
Marcus J.
@marcusj_hyrox
Finally a brand that doesn't treat kids fitness like a joke. Real equipment, real programs, real results. My daughter trains alongside me every weekend.
Sarah M.
@sarahlifts
My 3-year-old does "barbell snatches" now. The form is terrible. The enthusiasm is perfect. BabyGains gets it.
Coach Dave
@coachdave_fitness
Set up the kids corner at our box with BabyGains gear. Parent retention is up 35%. Best investment we made this year.
Emma & Leo
@emmafitmom
The Play app changed everything. I used to feel guilty about screen time. Now I just open the app and Leo has a 20-minute movement session ready.
Marcus J.
@marcusj_hyrox
Finally a brand that doesn't treat kids fitness like a joke. Real equipment, real programs, real results. My daughter trains alongside me every weekend.
The Peterson Family
@peterson_hyrox
We bought these for our Hyrox watch party. The kids had their own competition in the corner. Absolute hit.
Ana Rodriguez
@anarod_fit
The Gains Coach suggested a "Jungle Explorer" session for my 4-year-old. She was so into it she asked to do it again the next day. Never happened with any toy.
Mike Chen
@chenfitness
We run a garage gym. The kids zone with BabyGains gear means we actually get our workouts in. Game changer for parents who train at home.
Tessa & Finn
@tessa_crossfit
Finn carries his wooden kettlebell everywhere. To the park, grandma's house, even to bed. He calls it his "strong tool." Worth every penny.
The Peterson Family
@peterson_hyrox
We bought these for our Hyrox watch party. The kids had their own competition in the corner. Absolute hit.
Ana Rodriguez
@anarod_fit
The Gains Coach suggested a "Jungle Explorer" session for my 4-year-old. She was so into it she asked to do it again the next day. Never happened with any toy.
Mike Chen
@chenfitness
We run a garage gym. The kids zone with BabyGains gear means we actually get our workouts in. Game changer for parents who train at home.
Tessa & Finn
@tessa_crossfit
Finn carries his wooden kettlebell everywhere. To the park, grandma's house, even to bed. He calls it his "strong tool." Worth every penny.
Inside the App
Built for parents who move.
BabyGains Play
Good morning, Philip
Today's Session
Jungle Explorer
30 min · Ages 3-5 · Living room
Ask Coach
Scan Gear
Family WOD
This week
Bear Crawl Race
Yesterday
Kettlebell Treasure Hunt
Monday
Family Obstacle Course
Sunday
Home
Library
Coach
Profile
What BabyGains Play is.
A movement library for kids.
Hundreds of exercises, games, and play ideas organized by age, equipment, and movement type. From Montessori play to mini WODs — all illustrated and coach-approved.
A personal coach in your pocket.
Chat with the Gains Coach AI. Ask for a rainy-day game, a 30-minute session, or a full weekly program. It knows your kid, your equipment, and your goals.
A progress tracker.
Log sessions, track movement milestones, and see your kid's development over time. Not metrics — memories. Every gain captured.
A family community.
Share your gains, see what other families are doing, and get inspired by real parents raising real movers. Wall of Gains, inside the app.
An equipment companion.
Scan your BabyGains products and unlock tailored exercises for each one. The barbell, kettlebell, and dumbbells come alive with guided play.
What changes with BabyGains Play.
You Google "activities for toddlers" and get 47 Pinterest boards with crafts your kid ignores.
Open the app, tap your kid's age and mood — get a movement session they actually want to do.
The BabyGains barbell sits in the corner after the first week because you ran out of ideas.
Scan the barbell, unlock 30+ guided exercises and games that grow with your kid.
You know movement matters but you're not a coach — you don't know what's age-appropriate.
Every exercise is vetted by children's physiotherapists and movement coaches. Just follow the program.
Screen time creeps up because you need 20 minutes and don't have a better option ready.
"Hey app, give me a 20-minute solo play session for my 4-year-old" — done in 5 seconds.
You buy kids fitness equipment from 3 brands, none of them talk to each other.
One app, one ecosystem. Equipment, coaching, community, and tracking — all BabyGains.
Your partner asks "what should we do with the kids today?" and nobody has an answer.
Open the app together. Pick a family session. Both parents, all kids. 30 minutes of magic.
Day One Access
Get in. It's free.
Join the beta, help us build it, and lock in your free seat forever. The second generation pays. You never will.